Google Launching A New Advertising Tool For Small Businesses

To help small businesses connect with relevant customers online, Google has introduced "Smart" campaigns which allow them to create ads in minutes.

Recently, the tech giant Google announced –

• ·         “Smart Campaign” tool for small businesses
• ·         Image Picker

As the opportunity to engage customers and consumers has grown and become more complex, Google is simplifying their products for small business owners, so they can more easily reach consumers at any moment, and on any channel. 

Google also announced that its lineup of ad products called “Google AdWords” will henceforth be known as “Google Ads”. 

“With the introduction of Google Ads, a small business can now use Smart campaigns, our new default ads experience,” Google’s Product Management Director Kim Spalding wrote in a blog post.

Google first introduced its lineup of ad products nearly 18 years ago.

It built Smart campaigns by tailoring the innovation and advertising technology available with Google Ads for small business owners.

You can now create ads in minutes and drive real results – like making your phone ring, sending leads to your website, or bringing customers to your store,” Spalding said.

Google said it will also launch a new advertising tool called “Image Picker” later this year.

“Images help your products or services stand out, and later this year we will launch Image Picker, making it easier for you to showcase what makes your business unique,” Spalding said.

Team Multiplyr